Capsule is a customer relationship management software developer that has worked with a variety of different industries to address their specific needs and create something that can be properly utilized by a whole host of different businesses. Although Capsule has succeeded in creating a unique customer relationship management software platform that can, in fact, be used by a variety of industries, Capsule has found that their software platform is perhaps at its best when used by start-ups and small businesses. Although the distinction is small, Capsule has found that the way in which their system manages data makes it particularly well-suited to companies that are smaller and less concerned with many of the data tracking metrics that larger firms use. As a result, Capsule's platform helps small sales teams stay connected with one another, without causing too much software clutter or other inconveniences.