Sugar CRM is customer relationship management, or CRM, software that startups can use to hit the ground running. The software is designed to act like an engine at the center of a business and information technology infrastructure. Sugar CRM is made to be a central repository of information and a one-stop access point for all things dealing with customers. The software can be used by salespeople to review customer histories, transactions and current products in use. It can be used by management to see real-time data about sales and products. Sugar CRM can help when planning and running a marketing campaign with detailed statistical information and tracking components. Collaborative tools in the software make it easier for sales teams or team leaders to work together to find solutions for customers or develop new strategies. There is even a knowledge management segment for distributing important data to salespeople. Sugar CRM is one of the most complete CRM packages for any startup.