Sales and Marketing professionals will appreciate the process driven CRM tools that BPM Online provides for its clients. BPM Online follows the rules in providing the necessary tools to generate leads and follow them throughout their cycle. Intelligent and personalized marketing campaigns are easy with BPM's marketing tools. Their marketing automation platform follows your customers throughout their journey helping you to optimize sales. It features 360 degree customer view with a clear, concise history. They offer training and tutorials through Bpm Online academy. Their cloud based CRM enables you to track customers' journeys and manage the complete sales cycle. Referenced processes make it easy for you to learn out best practices for lead generation, opportunity management, quote management and order/invoice management. Full cycle service management is what BPM Online does best. Their innovative customer service options offer a wide array of customer management services such as omnichannel communications and interfaces.