Insightly is a platform that is engineered to assist clients who want to optimize CRM (Customer Relationship Management). This is a software that is affordable for small businesses that have limited funds to invest in IT solutions. Insightly provides affordable resources to manage various aspects of running a business online. For example, contact management is made simple with digital address books that include information from multiple sources. A central contact list is compiled with data that is imported from social networks, social media channels and other online destinations. Insightly streamlines communication between a business and valued customers. This CRM platform is also functional for B2B relations. After all, a business needs to establish reliable connections with suppliers, vendors, distributors and other similar partners. Insightly makes it easy to track the flow of sales and movement of products around the world. Analytical tools in this platform provide graphs and charts that are filled with real-time data.