Highrise does not offer businesses any customization options although the users can make few changes such as manipulating the logo or adjusting the colors. The key features offered by Highrise include integrating with email applications through a drop box email address that each user is supposed to have. This unique feature allows users to copy the address on all the email correspondence to allow Highrise to attach it to the respective contact. In addition, Highrise allows users to attach email to a case just by including a case name at the top of the email. Compared to other CRMs in the market, Highrise is credible and as a contact management application. The price of the CRM is very competitive but you have to factor in other necessary functionality for operations to move smoothly. The bottom line is that Highrise is very suitable for small business organizations with tight budgets or those that don't really need the fully fledged CRM functionality.