Sugar CRM is the edge that new companies need to make sure they triumph over the competition. This customer relationship management software addresses and coordinates nearly all areas of business. A new business needs to be able to track all interactions with contacts whether they be leads they are trying to turn into customers or other businesses they interact with. Working smarter rather than harder is the key to efficiency, and this is especially true for a start-up where cash flow is going to tend to be tighter than with an established company. It goes far beyond merely managing contacts by also tracking sales performance and marketing campaign management. Sugar CRM has excellent integration with financial management products and cloud services and also offers customers top service and support. This software is mobile friendly and has an easy to use interface so all employees can use it to maximize their productivity.