Pipedrive is a customer relationship management software platform that is known for being utilized by companies within a variety of industries. Despite this wide net, Pipedrive's most popular customers tend to be from smaller businesses or startups that have just been founded. A large part of Pipedrive's success with these types of businesses is due to their pricing structure and features list. Pipedrive has designed its software platform to be especially affordable, ensuring that even companies on the tightest of budgets can take advantage of their services. In terms of features, Pipedrive has also endeavored to ensure that its services are not overly complicated or inaccessible. Too many software platforms rely on the user having complete knowledge of the systems, which isn't often the case. Pipedrive understands this and has worked hard to streamline their platform in an effort to increase popularity.