Nutshell CRM is a software that comes with the Customer Relationship Management label. In the retail world, this platform is very useful especially for new businesses that are trying to compete with well-established companies. As a versatile platform, Nutshell CRM can be synced with many third-party tools that are suitable for e-commerce. For example, it's possible to set up Olark on an online store that sells products or digital downloads. Olark is a simple chat function that enables agents to communicate with customers in real time. MailChimp is another popular application that can be installed on Nutshell CRM. Marketing is another important component of any CRM solution that is refined for the e-commerce niche. This particular platform includes some tools that allow webmasters to set up online advertisements. Some of the ads can be configured to appear on social media channels. It's also a good idea to deliver personalized emails with ads directly to clients.