Insightly is a software that is designed to give startup businesses some leverage on the web. This versatile platform can be used to take care of Customer Relationship Management (CRM) and other similar tasks that are normally done online. Businesses need to install this program on a web server that can be accessed via multiple devices. Ideally, cloud hosting should be used to support any CRM installation that contains important information on clients and commercial partners. Insightly actually works smoothly with external storage services such as Google Drive, Evernote and Dropbox. Digital documents and other multimedia content can be safely shared on such cloud-based portals that are available for free or small fees. The ultimate goal of this CRM software is to minimize IT expenses and increase sales. A personalized ticketing system could be utilized to identify clients who are most likely to purchase products and services in the future.