Hubspot provides CRM software for start-ups that are expanding at a fast pace by creating a database that is intuitive to the needs of each individual company and each salesperson in that company. The system that Hubspot provides is cloud-based with the ability to co-exist with other business software and is updated regularly. The base CRM program from Hubspot remains free with no expiration date for up to one million contacts, storage or users; the size of the sales team can be one to one thousand. Hubspot reduces paperwork and allows a sales force to sell.Hubspot's Partner Program can assist digitally-based companies in expanding and retaining its client base.Hubspot's awards for 2016 include Best CMR by in the CMS Critic's Awards, they were named #1 in Marketing Automation by GetApp, and was named the Best Place to Work by the Boston Globe.