BPM Online CRM program allows business leaders to create a 360 degree view of all customers and potential customers. Whether leaders are wishing to log all contact, partial contact, or connections between accounts and clients, BPM has the ability. Each parameter for a client can be customized to a certain weight of importance to the business which allows leaders to quickly and efficiently look over accounts and see which potential customers have the most potential. BPM also has the ability to segment customers which helps with building relationships that last much longer than the close of a single deal. A complete history of communication can be tracked to allow leaders the ability to understand communication patterns with each individual client. This incredible online CRM program also comes with pre-loaded social media integration to allow for customer profiles to be better rounded. BPM Online CRM is a leading online CRM program that offers a complete view of all customers helping business leaders to always focus their attention on where it is needed.