There are many reasons that Salesforce.com is the best CRM software for a new business. It is especially important for a start-up to be organized. The first year or two of business can spell the difference between success or failure, and the efficiency with which the company and its personnel operate is a critical factor in this. Salesforce.com keeps everyone in the business up to speed with regard to contacts and what communications have already occurred between the company and that contact and what they need to be told next. It is also important to be organized with regard to tasks and projects. This CRM software provides a comprehensive view of the status of various projects to help ensure they are completed on time. Salesforce.com always enables one to better target marketing efforts by tracking how current customers initially contacted the company, and it lets a start-up know their customers in depth.