Base is a software platform that is designed to provide businesses with a single sales platform that can manage and improve all aspects of a company's sales data and operations. The software tracks communications and sales, and it also provides tools to help analyze that data that it gathers. It can also provide sales managers with all of the information that they need about the sales pipeline to enable them to do their jobs quickly and efficiently. The program comes with a mobile application that allows managers to access all of the information wherever and whenever they wish to do so. The program also provides all of the tools that sales professionals need to accelerate the sales process, including a system that analyzes sales leads and ranks them according to the expected value of contacting that lead.