Salesforce is a customer relationship management, or CRM, platform geared toward businesses of any size - but offering benefits especially useful to startups and small businesses. One of the main selling points of Salesforce is that there is no software installation required; it is CRM software based entirely online, requiring the user to log in through their web browser and nothing else. No installation or local software copies are required - Salesforce is based entirely in-browser. Salesforce was one of the pioneering forces behind taking advantage of the cloud and all of the computing power and security it had to offer. By storing data in remote locations rather than on users' individual machines, Salesforce can make that data accessible anywhere, removing the inconvenience of immobile workstations and only requiring an Internet connection to function. Salesforce and its flexibility are geared toward the rapidly changing needs of startup companies, creating a powerful and unique CRM solution.