Nutshell is often in contention for being the best startup CRM software around. The reason for this is that it allows for a lot of automation. For example, you can import all incoming and outgoing emails with the app. You can also get activities that you put down in Nutshell sent right to your Google calendar. In addition, there’s a gadget for Google mail that lets you put Nut Nutshell in your inbox. The software is simple to use and doesn’t have a lot of setup time connected to it., unlike a lot of CRM software that requires people be trained on it over the course of months. The program focuses on automating your workflow tasks in addition to giving you data about what your customers are doing. Some people are able to use the software to get more leads and streamline their business process. The simplicity of the tool combined with its features is why it’s often used for those doing startups.