Start-ups have the same customer service challenge as their established counterpart. They require the ability to reach and engage consumers efficiently. Salesforce has the answer in several options including a cloud CRM software package with around the clock support. There are four plans available including standard, premier, premier+, and U.S. Premier+. Each has mechanism for building a customer base with an organization that has a history for innovation. Products are intuitive providing an opportunity to quickly pave the way to growing a business. CRM that interacts with the customer service team offers flexibility for them to customize each interaction. This empowers employees and energizes consumers into becoming loyal fans. Available resources to assist start-up companies include training with convenient online courses and libraries filled with more information to guide and answer questions. Salesforce also provides developers and administrators to fill personnel gaps. They can tackle application troubleshooting, create reports, and more.