Customer relationship management solutions are designed to help a company make better use of all of the data that it has been collecting about its customers and its transactions. With all of that data sitting around, a company could be using it to market other products and service to the people who have already chosen to do business with them. This sort of efficient marketing has the potential to boost sales and profits because an existing customer is likely to be loyal when they are paid attention to. Sugar CRM understands this, and they build support tools that are effective and easy to use. Sugar CRM offers consistent customer support for its tools, which helps to ensure that companies can hire workers to use the software and not have to spend a lot of time training the people on how to use it. Sugar CRM ranks as a top ten firm.