Customer relations management is something that brands can not ignore if they want to become or remain successful in the modern business world. Software such as Agile CRM has the ability to help businesses find new leads through automated marketing campaigns that are targeted toward those who might respond most readily to the services or products offered by the brand. It also produces analytics of its own campaigns so it can improve them where it needs to. Agile CRM brings together the sales automation process with the marketing automation process, and that completely frees the sales staff to generate more revenue by closing more sales. The software also encourages competition between the sales staff, which improves overall revenue by creating a game out of the process. The service features of the software help the customers find what they need about the brand, and it allows feedback via customer satisfaction ratings.