Veeva is the name of a customer relationship management software that specializes in the field of cloud-based software solutions. Veeva is a computer tool that was founded by Peter Gassner, who also serves as the CEO of the company, and tailors it towards clients having an easier time conducting business. The application allows users to sort through their results and pages worth of material without having to do a lot of extra work. In fact, some of the benefits of using the application include better content management. The app is mainly centered on life sciences and allows users to review what they receive and what they wish to post for others to see in order to do business. Data management is also a perk of using the software, meaning that clients can read up on all materials and sort through it much easier on a spreadsheet or a bigger database.