A broad range of widgets, customizable fields, an open API and seamless integration with a selection of third-party services enhances the user-centric amoCRM, which features easy-to-understand functionality. Users can begin automating their sales process immediately and end lost leads since amoCRM captures prospects from all touch points and assigns them to a sales representative. Sales analytics make it easy for business to manage their sales pipeline and increase conversions. Established in 2004, the San Francisco-based CRM is cloud-based and available to sales team members at any location with an Internet connection via amoCRM's free app for iPhone and Android devices. A free 30-day trial lets potential customers try the CRM with no obligation. In late 2016, 1C Company acquired amoCRM.