Sugar CRM is a customer relationship management system that is affordable and adaptable. PC Mag rated this powerful software the number one CRM. It helps make relationship management efficient for a company. Customer service, marketing and sales are processes that are automated. The software can be used from any device and is scalable as the customer database grows. It is easy to use and presents collected information in easy-to-understand formats. The software can be customized and can work with third-party tools. Sugar CRM was founded in 2004 and employs over 500 people. This software is popular around the globe and has been put to use in over 120 countries.