Base CRM is a complete suite of CRM solutions for B2C and B2B companies. This online CRM system was created with versatility in mind, making it suitable for any organization needing a powerful platform to manage their sales activities, whether they have several sales teams working together or just a handful of people assigned to sales tasks. Businesses deploying Base get access to tools they can use right away to improve the way they handle sales processes, make their team members more productive and share information across departments with less effort. The CRM includes a sales pipeline that encourages deal updates through its simple interface, marketing automation features like web-based lead capture forms that automatically send new prospect information to team members, a customizable lead scoring system that prioritizes prospects based on specific criteria, as well as a set of highly advanced analytics features with the ability to report not only on past performance, but also predict future results.