The management of customer relationships is a key part of successful marketing. Selling more products or services to the people who have already made a purchase allows a company to build customer loyalty and make the customers feel like the company anticipates their needs and wants to take care of them. Because most companies have a lot of customers and collect a great deal of data about each transaction, customer relationship management (CRM) software is an essential tool for them to use. As one of the USA's top ten providers of CRM solutions, amoCRM is recognized for its top performance in the area of staff training. amoCRM sets up software systems that are easy for a company's employees to use. The training for the tools made by amoCRM is an efficient process, which allows a company to minimize its downtime and ensures that they get a great return on investment.