Companies need to find ways to accomplish more using less time and fewer employees. To boost sales without increasing overhead, businesses increasingly turn to marketing and sales automation. As a result of increased demand for automation tools, amoCRM has gained recognition as an effective and affordable solution. The CRM application works within web browsers and on mobile devices including smartphones and tablets. Companies that choose amoCRM have a centralized interface to access leads and manage proposals. The software also has tools that help companies forecast sales and focus their marketing efforts on the contacts that will likely convert. AmoCRM integrates with many popular business apps and has an API that can help in-house programmers add custom functions to proprietary applications.