Modern businesses are swamped with data about their customers. Managing that data properly and using it to guide business decisions is one of the keys to success, but doing that requires tools. Infusionsoft is a tool that makes it easy. It tracks important contacts and collects information about their behavior in order to produce a list of priority contacts that are ready to do business. It can also automate the marketing process and send out personalized communications to the people who are most likely to respond to them. Infusionsoft will even automate scheduling and track appointments to make sure that humans can spend their time developing new ideas and doing all of the other things that only humans can do.