Base is an affordable customer relationship management (CRM) solution to manage, accelerate and forecast sales. Their difference, according to Base, is the CRM application's ability to proactively deliver sales insights. Base tracks and prioritizes leads, manages mobile sales and offers sales forecasts and reporting. Base also has a win rate optimization feature that identifies bottlenecks in the sales pipeline to help companies streamline their processes. To make it easy for firms to get started, the CRM solution owns their own implementation process, as opposed to a typical third-party implementation. A Success Package, where Base's own in-house team handles the set-up, data migration and employee training, is also offered. Three plans are available, including starter, professional and enterprise, with different features and pricing per user, per month.