Base CRM is considered the world's first "intelligent sales productivity" customer relationship management (CRM) software. The platform focuses on helping sales teams of companies to close more deals at a faster rate, while provided pertinent information to sales leaders to enhance their performances. Base does that by guiding users to performs functions that include tracking leads more effectively, managing the sales process and growing the pipeline, build relationships with customers and thus retain loyalty, automatically capture and organize all communications between the sales team and customers, and present and store accurate sales data. Base CRM's manufacturer is venture-backed and privately owned; it is based in Mountain View, California.