Veeva is a multi-channel CRM by Veeva Systems. It was built exclusively for the life sciences industry. Multi-channel means it tracks sales activity via face-to-face, events, email, and the web. And since it's hosted in the cloud, Veeva can be accessed anywhere. The CRM also lets you send "Approved Emails", which are compliant-friendly emails without the risk of traditional emails. Like other new CRMs, it allows you to personalize the sales experience for each prospect, which increases engagement. Finally, analytics are included in every step so that your sales team knows what resonates and what doesn't with each buyer profile and prospect type.