Sugar CRM is a customer relations software system that delivers optimized CRM processes to over 350 partners located throughout the world. This international CRM solution is described as straightforward. With delivery that is intuitive at the frontend and powerful at the backend, employee engagement is high without sacrificing essential CRM processes. Sugar CRM focuses on the individual and personalizes its processes to fully engage customers throughout the customer journey. In addition, Sugar CRM integrates with enterprise systems providing users across departments with CRM services that complement their area's functions. With functionality and integration within the marketing, sales, service and support, management, productivity, data and analytics sectors, the customer experience can be related to all aspects of a business. In this way, Sugar CRM provides all employees with the decision-making information they need to guide them in achieving customer satisfaction. Sugar CRM is a comprehensive solution to customer relations management.