Infusionsoft specializes in helping small businesses succeed. The company prides itself on the fact that over fifty percent of its employees are made up of former small business owners. Infusionsoft creates and provides a platform for small businesses to attract web traffic and convert that traffic into actual customers for its clients. Infusionsoft's revolutionary model combines sales and marketing tools for small businesses in a single platform, which increases efficiency across the board. Infusionsoft currently services over 30,000 small businesses and is positioned to rapidly grow its customer base in coming years. What helps Infusionsoft distinguish itself from its competitors, is that it is laser focused on developing a personalized marketing platform that converts into real sales growth for small business and provides their clients' customers the type of seamless experience that makes them want to repeat business and refer business from their dynamite experience with Infusionsoft's final product.