Base CRM is customer relationship management software designed to give businesses an edge when it comes to keeping information organized and optimized. The program strives to be more than simply a collection of features by presenting an intuitive easy to use platform that delivers tools the make an impact. Base automates and interacts with email, social media, telephone, and other important communications features to help every business make the most out of every situation. Since information is stored in a central location, every salesperson and team member has access to the most current report on every client. Base is a visually pleasing and engaging software package that uses the data entered into the fields to provide meaningful and insightful reports. The system helps employees see relationships between customers to produce the knowledge that will help grow the company. In short, Base manages information and helps businesses put that information to proper use.