Zoho CRM is produced by one of the biggest names in small business software. The firm's famous all-in-one suite also includes apps for project management, accounting and email. Also, a Zoho app is also available that empowers businesses to create their own custom apps. Each of the Zoho apps is available by itself or as part of a bundle. So, when businesses choose Zoho CRM, they have an application that can potentially work with other apps. If a firm chooses not to use the entire Zoho Suite, they can still use the CRM package. It integrates with numerous third-party business apps, making it a vital part of any small operation. Using Zoho, marketing and sales teams can reach out to prospective customers at the right moment and enable a small venture to engage leads and customers across multiple channels. Zoho CRM also facilitates customer service and support.