If you own a small business that's based on sales and you want help streamlining the process for your sales staff, Pipedrive is the solution. This powerful piece of customer relationship management software is ideal for small businesses since it automates many of the tasks that are tedious for a sales person in a small business. Without those tedious tasks clouding the productivity of the sales team, they can focus more thoroughly on what really matters, which is building connections with clients while closing sales. Pipedrive is the brainchild of two friends who worked in the sales management industry years ago. They realized that the market for CRM software was sorely lacking, so they decided to develop Pipedrive as a way to change the way CRM was done. They felt that software of that nature should work to help the sales team, but those older examples only worked to please management.