Sugar CRM is the best small business CRM software for a variety of reasons, the most central to Sugar CRM's success being: it only features applications that are necessary for success in marketing, sales, and communicating with customers and business associates. Sugar CRM is top-rated for positive user experiences and even holds a better Net Promoter Score than any other major customer relationship management program on the market. Sugar CRM recently released a function called "Hint" that informs employees of actions they should take in communicating with particular customers based on innumerable handfuls of variables that factor into such calculations. The best small business CRM software - Sugar CRM, if you've forgotten - utilizes a visualized sales pipeline and funnel that lets employees know of ways they could improve in their job functions. Another reason explaining the popularity of Sugar CRM among small businesses is its characteristic of being so easy to deploy.