Sugar is one of the most well-known customer relations management companies in the industry. They have developed a program specific to small startup businesses looking to keep track of sales, expenditures and customer accounts. The beauty about using Sugar when compared to any other CRM program is how easy it is to customize. You can have the program customized to meet your needs in just a matter of a few minutes. Sugar offers this software to clients as a free trial download. This gives you the chance to use their services without paying anything upfront. Once you know that the program is right for you, you can download the full version for a one-time fee and use it on a consistent basis. The Sugar program has been designed to work even when you're not updating it, which is ideal for the busiest of business owners looking to keep track of their endeavors.