It is no secret that small businesses require just as much help as large businesses when dealing with customers. Customer relationship management is one of the fastest-growing markets in the realm of software products and digital marketing, and Sugar CRM has already cemented its place within the top ranks of the industry. Their software has been improved and altered a number of times thanks to the fact that the owners elected to keep it open-source, and the software is already flexible enough in its default configuration to provide reliable and effective CRM tools to businesses of all sizes. The beauty of Sugar CRM is that it was designed for the entire industry and not just a part of it. By keeping the open-source aspect of the software intact, the owners have prompted the growth of a community of active users who are all working together to make the software as powerful as it can be.