Small businesses are sometimes left out in the discussions on the proper tools to connect with clients. Insightly has set out to change this reality. As a company that develops top small business CRM software, Insightly is ahead of the curve. The company's tools are intuitive and highly efficient. They are geared to the specific needs of small business owners rather than making those owners adhere to software designed by big business owners. This allows small business owners to better serve clients, turning one-time clients into repeat business. Insightly's tools are based upon the idea that every customer has a specific set of needs that must be understood and tapped. Small businesses that want to keep in touch with potential future customers will appreciate this software. It is integrative, so every person who works for the small business will be able to use the software to give the company maximum efficiency.