Zoho is a customer relationship management software developer that has extensive experience in working with start-ups and small businesses. By specifically targeting these types of businesses with its services, Zoho has managed to create a software platform that encompasses many of the features that they need on a routine basis. Small businesses and start-ups typically need a data management tool that makes organizing existing clients easy, without cluttering their system with inconsequential information that ultimately does little to impact the success or failure of a sale. It is because of this need for accessibility that Zoho set out to craft a customer relationship management platform that could be easily navigated without making any large sacrifices to functionality. Perhaps most importantly, Zoho has also managed to make its customer relationship management software platform much more affordable than its competition. It is for this reason that many recommend Zoho for small businesses.