AddressTwo is a customer relationship management (CRM) software tool company that specializes in building working relationships with customers, clients and their respective audiences. Being able to market a client's business or brand to the masses so that they'll stand out among a very competitive market is the main goal of the company and one of the ways in which AddressTwo does this is by starting with a small business CRM. With a smaller business, the owner serves as both the one purchasing the CRM and also the sales person whom this is geared towards. By using this, business owners can also build the relationships necessary by dealing directly with customers on a personal level, as opposed to a bigger business where the process involves working with a lot of systems. Networking is also crucial because keeping in contact with clients helps to spread the world and generate more public interest.