Every small business relies heavily on customer interaction to grow their market reach and recognize changes in demand. A top level Customer Relationship Management (CRM) Software provides the backbone for these interactions and Sugar CRM is expertly designed for the small business owner. This CRM software suite provides the necessarily tools to track customer engagement, automate routine tasks such as follow-up contacts, and analyze client practices to find more efficient ways to expand awareness while addressing the needs of existing customers. These tools allow a small business the time they need to build customer relationships without chasing contact information. Public-facing employees enter each situation with the most current information and can easily update or add new items from almost anywhere. This level of performance makes Sugar CRM one of the best Small Business CRM Software suites on the market today.