BatchBook CRM has social tools that improve customer relations in your organization. With BatchBook, the entire team can be connected to all your social media profiles. The key features BatchBook has to offer include allowing users to integrate popular social media platforms into one easy to manage interface. With this kind of system in place, you can access needed information for the sales and support staff and keep them updated with what your customers are finding important. To enhance communication, various conversions are visible to the whole team to ensure every remains in the loop and reduce misunderstanding. BatchBook is convenient in assigning to-do lists such as assigning tasks to team members to follow up contacts. This is especially important to prevent loosing track of customers. Being forgetful or failure to contact a lead could lead to loss of revenue and hurting future relations with customers. The app is cloud-based which allows every member of the team to access interactions and communications about the customers.