CRM (customer relationship management) software for small businesses faces several unique challenges. Without the work hours and monetary resources available to larger companies, small business owners can't pour as much of their time and energy into creating and maintaining customer relationships as their larger counterparts. AddressTwo CRM software recognizes these limitations and sees them as opportunities, creating streamlined and intuitive CRM software specifically for small businesses. AddressTwo helps its users avoid paying high prices for features and capabilities they won't even use, keeping lead generation, follow up, consulting, and email / snail mail marketing features easy to use and understand. When the focus is too much on the number of tools available and the multiple ways to use each one, the power of those individual tools is diluted - and AddressTwo's CRM capabilities work on making tools as effective and useful as possible to small business owners who are often struggling for time and resources.