Insightly is a type of software that is designed specifically for customer relationship management (CRM). Small businesses that are looking for innovative ways to stay competitive on the marketplace must utilize some sort of digital technology such as CRM. This particular solution by Insightly focuses on improving the flow of information relating to sales of products and services. There are also useful features for communication such as mass emailing. Notes and other quick phrases may be added to comprehensive databases that store information about business partners and patrons. Insightly also has features such as reminders and notifications about important subjects relating to business transactions. Deadlines regarding delivery or products or services are among the virtual reminders that are activated. This CRM platform is also designed to work across multiple operating systems including mobile ones such as Android and Apple iOS. Of course, traditional desktop servers and web browsers are also considered during the design process of this CRM product.