With the plethora of customer relationship management software available to owners of businesses of all sizes, Sugar CRM manages to distinguish itself by presenting a distinguished and individualized face of CRM to its clients. In a world populated by CRM software that blandly automates tasks and presents information, Sugar CRM moves past mere function and delves into the form and usefulness of the application itself. Pleasant to look at and easy to use, Sugar CRM is by no means a lightweight - its features are versatile and extremely useful, handpicked as the most appealing to businesses and customers alike. With the typical CRM software capabilities stacked on top of an innovative user interface and a unique PurePrice feature that helps customers set a final, reliable price with no extra hidden fees or surprises along the way, Sugar CRM is focused on providing a remarkable CRM experience for its customers.