Yesware
Small business customer relationship management, or CRM, faces problems of fewer resources and less time than larger and more established organizations and their CRM software. Yesware is one of the CRM systems promoting itself as specifically geared toward small businesses, and it offers Gmail integration services that other CRM software does not have. While most versions of CRM systems offer some kind of email automation and customer information tracking, Yesware is designed as a plugin for Gmail, tapping into a workflow organization heads already know how to use and decreasing the learning time for the software significantly. Yesware's capabilities to sync with Gmail, Google Calendars, and several other CRM software solutions help it stand out from its competition, becoming one of the most straightforward ways available to create and maintain customer information databases. Specifically geared toward the advantages and limitations inherent to small businesses, Yesware CRM is a clear nexus point for CRM systems and software.