Nimble
Nimble CRM is customer relationship management software focused on building and maintaining meaningful customer relationships from leads that companies may have previously let slip by. As its name suggest, Nimble is lightweight and highly mobile, letting its users work with their data from both desktop and mobile applications; the company works on reaching out toward small businesses in particular, given the high value those businesses place on individual clients and leads. With each lead representing a larger percentage of potential sales than any single lead for companies with more resources, Nimble understands the importance of the initial contact and the followup emails, assigning or automating those tasks as the user sees fit. This combined with Nimble's ability to store customer data and make sense of it in meaningful ways helps set the CRM solution apart from its competitors, making the lightweight and mobile software stand out in its particular field.