In any sales-oriented business, customer relationship management tools are crucial. With modern sales moving increasingly into the online world, companies need robust CRM tools that can improve service, produce conversions, and make their employees more effective. While there are many software packages that fit the bill, most of them aren't priced to suit the needs of smaller businesses. SharpSpring is an exception to that rule. Featuring a robust suite of effective online sales tools, SharpSpring allows businesses to dramatically improve every aspect of their sales process while keeping their overhead costs to a minimum. Because it's specifically designed for full-spectrum online sales, the SharpSpring package can encourage conversions across a wide range of media, from email to phone sales to Facebook. Thanks to its easy-to-use API, SharpSpring can be integrated smoothly and efficiently into a business's existing software tools, driving up sales without requiring expensive retooling and retraining.