Providing clients with a variety of services that facilitate the generation and management of leads, Follow Up Boss enables clients to optimize their workflow, so that they can focus on other aspects of driving sales. The firm's email services allow real estate agencies to monitor how agents are utilizing leads without them having to enter data manually, saving valuable time and energy. Lead engagement is easier due to the availability of personalized and automated texting services, which facilitates team communication and allows business to track conversations with relative simplicity. Mobile notifications make it easy to access lead details, and call tracking allows real estate professionals to organize their contacts with ease.