In order for a real estate firm to effectively grow over time, there needs to be a robust customer relationship management platform in place. Propertybase is a best-in-class CRM application that enables real estate professionals to manage every point of the customer life cycle. The application was designed, built and implemented specifically for the real estate industry. As a result, even the most technically challenged agent can quickly adapt to its user-friendly interface. Smart Target Lists, Visual Building Stacks, Media File Management and MLS Integration are just some of the features that allow agents to plan showings, match contacts, win deals and manage documents in real-time. In addition, the application is accessible from all major browsers, operating systems and electronic devices because it is hosted in the cloud.