Rethink CRM is a Customer Relationship Management platform that is engineered for real estate agents who sell and manage residential and commercial properties. This sophisticated software allows users to capture leads from various online sources such as social networks, search engines, directories and personal websites. Real estate professionals can extract data from multiple online destinations in order to compile lists of potential clients. Rethink CRM gives users tremendous flexibility when it comes to managing communications, marketing, sales and other logistics that come with the real estate business. For example, an agent can utilize a central portal to schedule showing of properties. Potential buyers or renters can access such a gateway in order to set up appointments at their own convenience. This CRM platform also provides some powerful negotiation tools that can increase commissions from sales of homes. Analytical software can be used to assess all aspects of major transactions that involve luxurious real estate.